IP Licensing & Sponsorship
IP Licensing
Licensing is the process of leasing a trademarked or copyrighted entity (known as a property) for use in conjunction with a product, service or marketing campaign. The property could be a name, likeness, logo, graphic, music, saying, signature, character or a combination of several of these elements. Licensing is common in slot game content development but there are other new and un-tapped sources of great IP to create innovative customer propositions for iGaming.
Sponsorship
Why is it so popular for operators to partner with football clubs?
Because sometimes the media is the message. Sponsoring a tier 1 football club sends a message that the brand is serious, regulated and licensed. Football is the largest betting market globally and the teams are household names.
An 'official betting partner' designation lends credibility and awareness by association, it lets you bask in the light of a much bigger global brand.
Crucially, it also gives you exclusive opportunities to activate a set of physical and digital assets with high comparable media value to reach large, global audiences; including regions where perhaps you can’t otherwise build your iGaming brand.
Influencers & brand ambassadors
Depending on your objectives you may decide to explore smaller, more tactical partnerships with influencers that are a good fit for your positioning and target audience. When executed correctly this can create fantastic brand synergies and enable new directions for your content marketing, build/reinforce your chosen memory structures, add mental availability and social proof.
Activation
You need expert advice when activating on IP and Sponsorship deals to make sure you use every single contractual asset effectively (and where possible over-deliver on value). VHM can help you deliver outstanding Sponsorship performance, activation planning, rights optimization and fan engagement. I can also help you make sure the investment connects with your Ops, Acquisition, CRM, Analytics, Marketing Content/creative direction, Social Media management, SEO and everything else you need for integrated activation management
