About

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VHM stands for Viktor Hoffmann Marketing. That's me! A C-level iGaming marketer gone rogue.

I have 10years+ of international industry experience with both Tier1s and start-ups, B2C and B2B, across product verticals and regulations. I am based in Brighton, UK.

I'm here to level up your iGaming B2B or B2C venture because I love growing brands, learning and creating value.

I believe iGaming marketing can be both responsible and effective, and that both customers and the industry would benefit from more competitive brands. That's why I started VHM to help lower the barrier to entry for great strategic advice.

First, I listen. Then I help clients with integrated marketing strategy, which simply means making choices; what to do and what not to do. I help them focus and then get results by combining the right tactical weapons at different stages of the execution. I work across the marketing funnel to help brands Identify, Reach, Prime, Convert, Engage and Retain customers.