A marketing consultancy for hungry iGaming brands big & small. VHM does the heavy lifting without the need for heavy spending. Strategically and tactically creating, reimagining and building online gaming, lottery and betting brands worldwide.
Great strategy starts with market orientation and defining the challenge through the lens of the customer. Find out what is going on and what your customer thinks of your brand. Get the insights that will fuel the solutions, big ideas and end results.
Strategy is all about making choices; what should you focus on for growth and what will you not do? Develop sophisticated targeting and segmentation, tight positioning, distinctive brand codes and set meaningful, long and short term strategic objectives.
Navigate the long and short term actions you should invest in to deliver on your strategy and grow your brand. Produce and distribute codified, consistent and impactful creative ,through the relevant channel mix, cost-effectively.
Your brand also competes on user experience - is it up to scratch?
The VHM UX Audit will test drive everything from acquisition journeys, to first time user flows, to CRM life-stage treatments through to product range and usability.
Partner with reputable brands, influencers or professional sports to super-charge your content marketing, deliver unique experiences and brand activations. VHM can add credibility and value to your brand by connecting it to complementary brand IP in the mind of your target audience.
Need a hand launching a new distinctive brand identity, building the correct memory structures or diversifying your proposition? Maybe you want to stand up new marketing ops, launch in new markets or invest in new strategic partnerships? VHM collaborates with your team to successfully deliver the project together.
VHM stands for Viktor Hoffmann Marketing. That's me! A C-level iGaming marketer gone rogue.
I have 10years+ of international industry experience with both Tier1s and start-ups, B2C and B2B, across product verticals and regulations. I am based in Brighton, UK.
I'm here to level up your iGaming B2B or B2C venture because I love growing brands and creating value.
I believe iGaming marketing can be both responsible and effective, and that both customers and the industry would benefit from more competitive brands. That's why I started VHM to help lower the barrier to entry for great strategic advice.
First, I listen. Then I help clients with integrated marketing strategy, which simply means making choices; what to do and what not to do. I help them focus and then get results by combining the right tactical weapons at different stages of the execution. I work across the marketing funnel to help brands Identify, Reach, Prime, Convert, Engage and Retain customers.
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